Dr. Jim Naccarato DC, PhD



With over 33 years and 66,000 hours of personal coaching experience, Dr. Naccarato has been helping doctors build successful practices since 1991 and was named one of the top five management coaches by the California Chiropractor’s Association. He has spoken for the Chiropractic Associations of California, Utah, Idaho, Iowa, Texas, New Jersey, and Kansas. He has also spoken at the CCA’s Best of Management seminars and has his own seminar series which includes The First Two Weeks of Care, Internal Marketing, and External Marketing.

He is the founder of The Realigned Practice, the Personal Coaching Program, and the Weekly Email-Coaching Program. He is also the developer of The Inner-Circle Approach to Practice Building and has authored several books, including: Principle-Centered Practice Building, The Psychology of Succeeding in Practice: What Every Doctor Must Know, and The Key Indicators of Success and Prosperity for Chiropractors.


Dr. Naccarato owned Naccarato Chiropractic in San Luis Obispo, California and was co-owner and manager of a multi-doctor chiropractic clinic. Before becoming a chiropractor and personal success coach, he was a marketing representative for Weidner Communications, a member of Success Technologies, and a contributing author of Achieving the Balance by Leo Weidner.

Dr. Jim Naccarato has a Bachelor of Science and a PhD in Psychology, and is also a licensed Doctor of Chiropractic.

Throughout his life Dr. Naccarato has been involved with many aspects of psychology. He has done research in schizophrenia and multiple-personality disorders at the Palo Alto Veterans Hospital, been a psych aide in the behavioral modification department at Utah State Mental Hospital, and a counselor at Bird’s Eye Boys Ranch. He has studied psychology since 1974 in order to better understand people. His studies focused on how to identify and resolve the root issues that hold people back in order to capitalize on their talents and abilities. This method empowers them to create lasting success and prosperity.


Dr. Naccarato believes strongly in serving others. He has volunteered in the youth program at Utah State Mental Hospital and has driven a shuttle bus for the Red Cross. He has also served in various capacities in his church, including serving in the Provo Missionary Training Center, the LDS Sacramento Temple, and as a missionary for two years in Rome, Italy.

Dr. Naccarato puts his family first. He has been married to Kim Heath Naccarato since 1981. They have six children, 3 daughters-in-law, and 8 grandchildren. He enjoys water, snow, and jet skiing, weightlifting, football, and baseball. Besides family, church, and work, his great passion is the family cabin located in Lake Tahoe, California.